Bleaching jeans for fun, selling to friends when no gardening work about.

Revamped my grad collection print on vintage Levi's and they looked mmmmega!

First customer - who else but best friend, and muse, Alfie.

Interest picked up, people wanted to join the crew.

Setting up studio anywhere to keep up with orders, jeans in the morning, at the patch in the afternoon.

Handmade and sold over 150 pairs worldwide through insta.

Got backed and championed by some OG big dogs at the end of 2019 who believed in me and felt like there was something special here and I thought... f*ck it.

If there's one thing I know, it's how to make cool f*cking clothes you feel me.

now we here

time to have fun