Oxley's Story

Founded on the principle of making the everyday exciting, British designer Richard Oxley launched his eponymous label in July 2021. Reinvigorating wardrobe staples to encourage fearless self-expression.

Upon graduating London’s Central Saint Martins in 2017 and equipped with tenures at Vivienne Westwood, Savile Row’s Huntsman and Candy & The Dandy, Richard rejected the city lifestyle to explore the freedom of the countryside. Travelling across England, he began learning about biodynamics from working on farms such as Fern Verrow, leading to an accumulation of experience which would lay the foundation to launch biodynamic flower farm, Burnt Fen Flowers with his best friend, Alfie Nickerson, in 2020. Inspired by his blossoming surroundings, Richard began up-cycling denim two-pieces to wear on the patch after questioning why workwear couldn't be beautiful.

With an ambition to create clothes that motivate people to get outdoors, Richard began experimenting with other ways to feel good in the fresh air. From cold water swimming to barefoot running, he began designing the uniform that reflected the Oxley ethos of indoor comfort and outdoor expression.

Early Days
Spring 2018

After graduating Central Saint Martins, Richard began upcycling jeans for him and his friends to wear whilst farming - unintentionally and slowly rewriting the rules of traditional workwear

Richard's First

Grabbing attention on social media with pictures of them working on the patch, requests came in from friends asking for a pair for themselves


An email from a shop owner in Tokyo landed in Richard's inbox asking whether he would create a capsule collection after purchasing a pair of his handmade jeans

Time to launch
Summer 2021

With interest continuing to grow and the industry paying attention to the designer's next move, an investment helped launch Richard's eponymous label in 2021.

See you out there

With a brand adorned by some of the most sought-after contemporaries, Oxley continues to grow and promotes the message of fearless self-expression.

Worn on the streets of London and taken for a ride in the British countryside, Oxley is founded on the principle of producing clothes in the UK that are made to be worn.

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